About Us

Do you want to live a healthy / active lifestyle but find it challenging to achieve this goal because of your busy schedule? So do we! That is why we have spent countless hours producing high-quality kitchen accessories and professional chef knives that will save you time in the kitchen. Check out our selection! We carry a range of products ready to ship to you.

"Cooking Organic food from scratch is the first step to improve the quality of what you eat." However, we know how challenging it is to prepare food yourself with limited time when you do not have proper cooking tools to assist. That is why we set up this online store.

My Story

I started cooking from a young age and spent countless hours perfecting my skills. I LOVED the cooking part, but hated the preparation. One KEY FACTOR that I learned is that having the right equipment in the kitchen is a true game changer. Having the right knife for the right food makes life so much easier. Having a proper SHARP, well-balanced, professional knife is essential - YES, its essential. 

I also found that having the right kitchen tools, that were "built for purpose" really makes cooking a breeze. Combining good quality knives with the right kitchen equipment, I was able to take cooking to the next level. 

I am South African born from British heritage and have been living in Asia for the past 5 years. I have had the privilege to travel around the world, building a strong network in the cooking community. I wanted others to have the same joy I have when combining ingredients without the massive chore of prepping food. Alas, That Kitchen Label was born.  

Our Mission

We want to make cooking fun and enjoyable by providing a one stop shop for all those "must have" kitchen items. We want to help make cooking less time consuming, easy, and stress-free by providing high-quality products on an easily accessible platform, with the best customer experience. 

We value feedback, and LOVE to hear from our amazing customers. 

Our Vision

Our vision is to become the ultimate source for high-quality affordable kitchen accessories within the UK, the US, Australia and other countries.

It thrills us that we’re able to help customers achieve their dream of living a healthier lifestyle by making cooking easy and fun! 

We hope you enjoy our products as much as we enjoy supplying them to you. 

PS. To all our wonderful customers, WE LOVE YOU.